These Co-CEOs Are Making Plastic Disappear! Meet Earthshot Prize winner: Notpla

January 18, 2023 Editor: Akanksha Choudhary Arrow

The sea is where Pierre Paslier & Rodrigo Garcia Gonzalez discovered the answer.

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They use plants and seaweed to replace plastic.

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Their first product, Ooho, went viral after their initial video about an edible bubble encasing water.

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The brand Notpla, which stands for "not plastic," was launched in 2019

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Their identity & brand strategy positions them as a pioneer in environmental sustainability.

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The creators of Notpla were awarded the Earthshot Prize in the category "Build a Waste-Free World."

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The Award, which was started by Prince William, gives winners £1 million (€1.2 million) .

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The Earthshot Prize supports ground-breaking approaches to the climate challenge.

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Per Notpla, the funds will be used for both increased research and development & commercialization.

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Seaweed is now starting to gain the respect it really deserves as a very efficient, organic method of storing CO2.

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Swipe up to get started

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